Shopping Centre App

A Retail App That Doesn’t Get In the Way

This is a concept mobile app, done as school assignment for a fashion shopping centre, that aims at simplicity, fluidity and unobtrusiveness, while providing a platform for both the customers and businesess involded to have a little fun together.

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From a set of defined goals – both as part of the assignment and my own – I came up with what should the app do, how it should work efficiently and unobtrusively and how would it look and feel in a distinct, yet iOS-native, way.

The scope of work ranged from the "why" stage to "what" and "how", covering all aspects of product design why constantly iterating on every decision.

You can read a thorough case study I wrote by following the link below.

In a nutshell, the experience revolves around one primary and one secondary task: the most prominent use-case is locating the user on a floor plan of the shopping centre and allowing him to contact individual stores (the secondary use-case is hunting for sales and deals). Everything is optimized to allow the user to actually leave the app and go on with his real-life goals. This is accomplished by being as out-of-the-way and easy to use as possible.

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One of my favourite parts of this project was playing with interaction animations in Framer.js. While the branding part of the design process was guided by a mix of corporate guidelines and iOS patterns, I felt like I needed to pronounce the "playfulness" – which is one of the essential concepts in the centre’s visual communication guidelines – even more.