Merging human touch with data precision
New Media Sources is a small digital-and-website-marketing agency based in Vancouver — and working on their identity and website was a lot of fun. The main concept in the identity is to combine a couple of influences into one: precision of digital work and accuracy of data; human and creative approach; and beautiful Canadian nature. All that comes together in the logo, which represents pencils, mountains and data flow, to name a few. These “data landscapes”, combined with simple iconography and illustrations, are then used throughout the identity on the website and on business cards, letters, brochures and other materials.