Design Talent 2013

Rebranding a student design competition

Design Talent is an annual design competition for students, this year organized mainly by the students of the Faculty of Multimedia Communications at Tomas Bata University in Zlín. I was responsible for rebranding the competition – now in its fifth year, it needed a visual theme and an updated logo. I couldn’t do anything drastic so I opted for a refresh, simply making the logo more attractive.

We wanted to have a much more pronounced theme this year – usually it’s just a „submit and win“. After many debates we ended on the Tetris visuals that you see below. These are used as both 2D and 3D elements throughout the identity.

As well as creating all the printed material for promoting the competition and branding the ceremony, I also did a website refresh (some of which lasted for the duration of the submission period, other parts sadly never went live).

A video from the awarding ceremony can be seen here.

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